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This web site evaluativeorganization.com states the following, "Evaluation The strand of cognitive thinking that holds life together." We noticed that the website also stated " Evaluation The strand of cognitive thinking that holds life together." It also said " Since the days of Pharaohs building pyramids and Chinese emperors constructing irrigation systems, formal social groupings of humans have been constructed and reconstructed for specific purposes. A Checklist Approach to Evaluate Organizational Performance. The Organizational Effectiveness Checklist OEC is a tool for professional evaluators, organizational consult." The header had Evaluation as the highest ranking optimized keyword. It is followed by organizational evaluation, evaluative thinking, and organizational performance which isn't as ranked as highly as Evaluation. The next words evaluativeorganization.com used was organizational assessment. strategy was included but might not be understood by search engines.